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Cavai Integration Feasibility ​

Can Cavai interactive ads run in Spond? ​

Short answer: Not today — requires development work from Spond's side.

Why It Doesn't Work Out of the Box ​

Spond's current ad placements are native/built into the app. There are no open ad slots that accept external HTML/JS tags. This means you can't just deliver a Cavai tag and have it render.

What Spond Would Need to Build ​

A WebView or iframe-based ad container in their app that can load external URLs or render third-party HTML/JS creative. This is:

  • A relatively standard integration (WebView is built into both iOS and Android)
  • A small-to-medium development effort from their side
  • A one-time investment that would unlock all future rich media/interactive ad formats

Integration Options ​

Spond adds a WebView component in their ad slots. Cavai delivers a tag URL. Spond loads the URL in the WebView.

  • Pros: Full flexibility, creative can be updated without app releases, supports all Cavai formats
  • Cons: Requires Spond dev work, WebView performance considerations on older devices

Option B: Embedded HTML/JS ​

Cavai delivers HTML/JS bundle that Spond embeds directly in the app.

  • Pros: No external loading, faster initial render
  • Cons: Requires app update to change creative, less flexible, version management overhead

Option C: SDK Integration ​

Cavai provides a lightweight SDK that Spond integrates.

  • Pros: Best performance, native feel, analytics built in
  • Cons: Largest dev effort, ongoing maintenance

Best Placement for Cavai ​

The Splash Screen format is the most natural fit:

  • Full-screen real estate
  • Daily frequency (first app open)
  • High attention moment
  • Perfect for interactive/rich media

Analogy ​

This is essentially a retail media play. Spond owns the platform, the user data, and the ad experience — similar to how retailers (e.g. Coop, Rema) control their own ad inventory. Cavai would be a technology/creative partner, not buying through a DSP.

Conversation Origin ​

  • Raised by Kai Lu (March 2026)
  • Kai's observation: "Blir som retail media egentlig"
  • Context: All of Kai's kids' activities go through Spond — near-monopoly in youth sports

Internal documentation

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