Next Steps

Recommended Actions

1. Contact Spond partnership team — Reach out to Sondre Bjordal (Partnerships Manager) or Erlend Ytreeide (Head of Agency) for an introductory conversation
2. Prepare a demo — Show interactive ad formats (e.g. Conversational, Slider, Quiz) running in a mobile WebView to demonstrate what's possible vs. their current static formats
3. Pitch the value prop — Cavai interactive ads would upgrade Spond's ad offering, potentially increasing CPM/value per impression for their brand partners without making the experience more intrusive
4. Clarify technical requirements — In the meeting, ask about their current tech stack (React Native? Native iOS/Android? Flutter?) to determine exact integration path
5. Propose a pilot — Suggest a small-scale test with one brand partner using the Splash Screen placement

Open Questions

• What tech stack is the Spond app built on?
• Do they have any plans to open up programmatic buying?
• What CPMs/pricing model do they use for brand partnerships?
• Would they be open to a revenue share model with Cavai as ad tech partner?
• Are they expanding ad inventory beyond current 4 formats?