Spond — Overview

What is Spond?

Free app for administration of sports teams, clubs, and groups. Features include event planning, payment collection, messaging, file storage, fundraising, and member management.

Website: https://www.spond.com/no/

Market Position

• Near-monopoly in Norwegian youth sports segment
• ~1 million monthly Norwegian users
• ~600,000 daily active users
• Claims to reach 40% of all Norwegian households with children
• Used by major clubs (Valerenga, Sparta, VIF Hockey) and thousands of local teams

Company Details

• Founded: 2003 by Per Otto Wold
• HQ: Oslo, Norway
• Stage: Series B
• Total funding: $17M over 2 rounds from 10 investors
• Source: Tracxn

User Base

• Group leaders and coaches
• Club administrators
• Parents and guardians
• Athletes and participants
• Organizations and schools

Key Differentiator

Markets itself as "free and ad-free" — uses "Brand Partnerships" (not traditional ads) to fund the platform. This became a competitive advantage when WhatsApp introduced ads in 2025.